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Spreading & sharing of e-commerce know-how & insights

Easily Setup Facebook Connect – webShaper

Let 800+ Million facebook users easily login and shop in your webShaper Stores (works for mini / soho / biz)

 

1) Logon to https://developers.facebook.com/apps

2) Click on Create New App (Button on top right)

3) Key in your App Display Name. (

note: you can skip

4) Don’t miss out these 2 Important Fields (illustrated in picture above) else error will be prompted

App Domain: yourwebstore.com
(Eg webShaper.com, without the “www” in front. )

Site URL: http://www.yoursite.com/fb/
(Eg http://www.webshaper.com/fb/, don’t miss out  “/”)

5) Copy the AppID (same as API Key) and AppSecret Value and paste into webShaper’s setting below:

6) You are done~! Whenever a visitor clicks on sign in / register, they will be able to choose a normal sign up, or just login with their existing facebook account!

Now see how live webShaper stores (Gameon.com.my) utilizing Facebook Connect + LIKE to take advantage of the social commerce at http://goo.gl/e0Dl0

Stay tuned! More social commerce driven features will be released! Till then, why don’t spend 30 seconds sign up a webShaper Free Trial?

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Come visit us at E-commerce Fair !!!

Do you know next week, 12-14th August  2011, Malaysia will have its first ever ecommerce fair organized by Malaysia #1 Online Marketplace – Lelong.my?

Come talk to us at Booth 1001 (Checkout the complete floor plan here) if you

1) Thinking of starting up an online store (and you already know what you want to sell)
2) Thinking of expanding your retail business via e-commerce
3) Already own a blogshop and want to turn your “hobby” into an own-branded webStore!

There’s talk on e-commerce too, we will be talking!
(Speaker: Adrian Oh, co-founder of neowave)

Day 1 (Friday)
Topic: 10 Things You Must know before building an E-commerce Website
4pm – 5pm at Function Room B
Day 2 (Saturday)
Topic: The best way to sell clothing online – webShaper + PayPal
3pm – 4pm
Day 3 (Sunday)
Topic: The best way to sell clothing online – webShaper + PayPal
3pm till 4pm at Main Stage

See the full list here

http://ecfair.lelong.com.my/2011/whats-happening-at-the-lelong-my-e-commerce-fair/

And don’t miss out these Online Marketing Workshop brought to you by iTrain + Lelong!

http://www.lelongmail.lelong.com.my/ecfair2011/lelong20110808.html


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The secret to 100,000 facebook fans

Imagine, wouldn’t it be nice to have 100,000 followers who like you on facebook?

Who doesn’t want that?

Is it even achievable if you are small business? Don’t sweat, the answer is…

(Special thanks to jim for the shooting…)

One of webShaper stores’s client, www.avalonsarees.com, now having a whopping 116,565 fans on the page! see for yourself!

http://www.facebook.com/Avalonsarees

So we are curious, we sms our beloved client, how she did it? so we send her a SMS to dig out her secret to 100,000 strong facebook fans…

So is it that simple? of course NOT! not to mention to do all the above is nothing short of challenges!

However,  we think there is more to that, these are some other critical factors too we think adding to their success too.

1) They command a niche (designer & celebrity sarees)
2) They sell globally and giving out Free shipping Worldwide!
3) Beautiful & sexy models.
4)  They give superb customer service.
5) They are passionate, else you can’t explain why their fans are so engaged!
(one posting update easily a few hundred likes, it’s hard to get this if you are not celebrity)
6) They use webShaper Stores (ok.. i admit i am bias but this is a fact, LOL )

Have any other tips to share on getting Quality Fans for your facebook page?

Share yours on the comment post! we love to hear from you.


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Howto: Verify your webShaper Stores?

A simple guide on how to verify your webShaper stores with these 4 Major webmaster tools.

Google webmaster, Yahoo Site Explorer, Bing webmaster and Alexa for site owners! (we use all these tools too!)

Just logon to webShaper > Setting > Verify Site (right most)

Just paste the meta code generated to the field below. (click on image to enlarge), and it’s done!

Oh ya…

Don’t forget to include this Tag <metaTags/> in your Template File (webShaper > Design >  too!

Still wonder what Google Webmaster Tools is all about?

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new upgrades – points, price grouping & more!

Dear all clients and partners,

Here’s comes the Point System and Client Grouping for webShaper Stores! (bizStore only) See an overview below,  click on the screen-shot to enlarge it!

Point System

Now you can give your eStore visitors  reasons to register an account with you, and more reasons to keep buying from you! As you can see below, you can easily set how many points are awarded whenever

- The visitors register themselves (Turn browsers into clients!)
- The clients submit products reviews (User generated Comment for SEO and higher trust!)
- And of course, whenever they buy from you! 2 point for every $50 spent? You decide!

Rewards your clients when they Signup, Write review or Buy!

How about point redemption?  Here’s how you can easily edit the points for the clients, you can add points, or deduct points whenever a redemption takes place, and you can easily add a remark on each point transaction  ( + / – points) !

Easily Edit points (+/-) for redemption too!

webShaper merchants already start using the points to reward loyal customers!


Client Grouping

This is yet another most sought-after feature by our successful retailer merchants (we hear you!). As you know, most  retailers  have mainly 2 types of clients:

1) End Consumers – They buy direct and they are “the mass market”.

2) Dealers / Wholesalers / Sales Associates - These are the people who buy in bulk from you, to resell for a profit.

Both are important clients with different pricing scheme.

The idea is dead simple, why don’t let both type of clients order at your own webStore? So you can keep all the clients and orders details at hand, easily accessible via webShaper!  Did I mention that you can let them pay you upfront too via credit card?  Apart from this, another way you can smartly utilize this to encourage repeat purchase (It’s cheaper to keep an existing customer than to find a new one) via grouping the clients into VIP, VVIP  and apply a discount for each group ! Or you can even consider setting up a paid-member program, where clients enjoy a minimum discount for all the merchandises for just $20 a year!

The Icons looks familiar!? (YES, it’s inspired by the F-network, LOL)


First you create a Client Group  (Call it dealers, premium members, VVIP or whatever!)
and apply a standard discount (% only) on it!.

Once a group is created, easily add or remove  your clients into each client group

Discount can be applied  to Category or Sub-Category level. If no discount value is specified, then the
Standard Discount value (in % only) will be given to all the products in that particular category / subcategory
whenever clients belong to that group login.

Apart from the main one, we have introduced some new improvements too, Below all features are available to all webShaper Store plan!
(not yet a client? Sign up for a 14 days Free Trial now!)

Select Drop Down or Text for Quantity Input

Then do you know you can select either  “Drop Down” or “Textbox” for  quantity input  now?

With Textbox Input, now you can  sell small items which customers order in Large Quantity!

This show the Textbox Input for Quantity.

This show the Drop Down Input for Quantity.

Welcoming Sign up Email Template Added

Previously, you can’t edit the welcome email sent to newly registered members. Now you can! Better still, you can turn browsers into buyers by giving them incentives such as points (see above) or special discount for 1st time (Easily generate via discount code) purchase when they sign up!

You can now personalize your own welcoming email for newly registered clients!

Facebook-Like is IN too!

How about a slightly more indepth social interaction for your clients? You can now easily put in Facebook-like too in the product page! (once enabled, it will automatically show just below the Product Name). To use this, you will need to apply for a Facebook App ID (again, it’s very simple). Once done, just set it active in webShaper > Marketing > Social.

Adding Facebook-Like to your Product Page is a SNAP!


But fist, you need a Facebook App ID. Sign up for one



This is how (Facebook-like)  will show on your product page

Once anyone click on Like, Facebook will ask prompt for a comment also !

So if anyone comment on it,  this will show up in his / her Facebook wall.
Viral Marketing !? Social marketing !? You name it!

Tips: If the product picture didn’t show up in your facebook profile after you “like” it, then put this tag

on the template page –

<FACEBOOK_IMAGEMETA/>


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Facebook Free Advertising Coupon for your webstore!

facebook-page-marketing

Are you interested in tapping into “Social Media Marketing” to help drive traffic to your online store? Here’s USD 50 “Free Money” for you to advertise your webstore at facebook.

66KT-39T1-F56K-5N9N
Coupon Value $50 – March, 2010
(Works for New Advertiser Account Only)

Hold on… do you know apart from utilizing the coupon to start off advertising and bring traffic directly to your own e-commerce store, there’s a better way to use this coupon?

Try create a facebook page and use the coupon to promote your facebook page and get the those who interested to sign up and become your fans.

Reason of doing so? Easy, once they become fans. you can keep them in the loop of your latest events, new product launching, special facebook-fans-only, throw in competition and more!!!

The key is to continuously engage those who show interests (or who already bought) from you and grow them into a loyal customers base, there’s no other easier way than a facebook page. (Assuming your targeted markets are on facebook, of course).

Learn more below on how to utilize facebook page to help you easily interact with your prospects and customers. Enjoy! Have other tips, do share with us below:

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Very Creative Up-Selling

Kicksbay.com was advertising on Facebook and the ad caught my attention as it shows Michael Jordan Sneaker (Yes. i’m a Fan of MJ and it tells you my age!).

So i was browsing around checking out the Jordan Sneakers Collection i always dream of having since i was a teen! I added this Jordan XI (my favorite!) to the cart, interesting enough, they automatically add in a pair of mystery shoes (with a guaranteed value of $89 to $500) and tell you it only cost you $49.99 if you buy it now together!

Wow,very creative and smart up-selling -  combining element of surprise + saving in one-shot!

This is how online shopping can be  fun!

Probably we can consider to put it as a feature for webShaper stores. :)

smart-upselling

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